Some Updates

Talking about where our brand is headed, and an in depth look into the latest watches to hit the shop...

J. HEFFNER, Sep 2021

These past two months have been big for our brand. We reached many milestones that we honestly wouldn't have dreamt would ever happen. After rolling out the first drop, we were met with overwhelming support from our followers, and the new site generated a healthy stream of traffic. Additionally, we reached 1,000 followers on Instagram, a goal of mine since beginning this journey over a year ago.

Taking this into consideration, we see the potential our brand has, and to say we're excited is an understatement. Some goals we have include surpassing the $100,000 in sales mark, reaching 2,000 followers before the end of the year, and getting hands on with some more watches above $5,000. This will require a bit of work, but we're confident in our abilities and our supporters.

A Look At Our Second Drop

Seeing that all but one watch has sold from our first drop, we've been on the hunt for more watches to offer that meet our strict expectations. We are so excited to announce our second drop - featuring a more 'sports' watch theme. Although we're rolling out more Zodiac and Omega, my favorite watch in this selection actually hails from a brand you'd probably never give a second look at.

Zodiac 'Diet Coke'

I'm in love with the Zodiac Aerospace GMT watches. They're equally as full of character as they are value. Interestingly enough, I often compare collecting Zodiacs to collecting Rolex. Divers and GMTs are some of the most collectable iterations from both brands, finding sport models in good condition is tough as hell, and their fit/finish is almost comparable. Zodiacs are a bit more daring in design, however. Take this GMT for instance, one we nicknamed 'diet coke'. It's sunburst silver dial contrasts its faded Bakelite bezel perfectly, both aspects you'd be hard pressed finding in a Rolex. This piece is offered on a vintage matte gray tropic - completing this retro package that makes a perfect daily driver.

A MINT Condition Seamaster

When I say this Seamaster is in absolutely UNWORN condition from 1950, I'm not doing that bullshit dealer talk - it's seriously a mint piece. I'd go as far to say that If it had its original box, it'd be NOS. Take a look at the pictures - the original factory finishing is untouched. Inside, an Omega bumper caliber powers this piece (arguably one of the highest quality movements the brand has ever produced). Under a loupe, the dial is flawless, featuring an extremely fine linen pattern. Additionally, its puffy lume plots have aged to a creamy custard color that absolutely explodes in the light. Overall, with it's NOS strap from the 1960s, this is one of the finest Seamasters out there, and a dream for any Omega enthusiast.

Wyler Compressor

Now this is just fun - I've honestly never considered offering a Wyler because it's just not a brand that's on many people's radar, but this one was just too good to pass up. Its lume is out of this world, fully intact and an insane pumpkin/custard color - perfect for the upcoming fall season. In terms of design, this Wyler is entirely its own, unlike anything else out there. I'm a huge fan of the practicality of this piece, being a simple steel manual wind sports piece that has one of the most beautiful mirror dials I've ever seen.

Zodiac Coke GMT

The perfect GMT for any budget really, something that's oh-so-wearable by today's standards. Yeah, we've got options with these GMTs, and for me, selling good condition watches from my favorite brand are simply passion sells, it's my favorite part of this job!

Gruen Ocean Chief

On hell of a rare bird! I've always dreamt of owning a Fifty Fathoms from the 1950s, but they're insanely hard to come by, and when you do, they're well into the 5 figures territory. However, if you want the same retro vibes in a package you'll probably never see again, this Gruen is for you. Arguably, the story behind the ocean chief is more impressive than the Fifty Fathoms. In the 1950s, as brands like Rolex and Blancpain were rolling out their first dive pieces, a whole new market was emerging of 'sports' watches. Gruen, a smaller American company had the gumption to challenge these horological giants by offering their own iteration of a dive watch, one that was built to the same standards as other watches available on the market (they were competitors damnit!) - It's a David vs Goliath story that leaves us with these incredibly rare vintage gems today, and I'm so excited to be offering it in the shop!

Wrapping This $hI7 Up

Every watch has been checked by our watchmaker, all original, and backed by our guarantee. We'd like to say thank you to our readers and followers who've been apart of our collecting journey. We are so excited to be launching our second 'drop' - original watches in small batches is what we do, and we wouldn't have it any other way!

-JH

Link to our shop here